Campaigns Report

The campaign report gives you details for your transactions for each of your campaigns grouped by your checkouts. The report allows you to hide ineligible visitors. Ineligible visitors are those that are from countries where your checkout has no offers for. This typically occurs if you decided to block certain countries, or if your MAP in certain countries is too high to have any offers in that country. This report cannot be exported into CSV.

Details for the campaign report include the following:

  1. TrialPay Impression: number of times the campaign’s link has been viewed (e.g. the number of times the campaign’s Get It Free button has been viewed)—note that this does not necessarily mean the link was clicked
  2. TrialPay Visitors: number of unique (within 24 hours) visitors that have viewed the product’s langing page or offers page
  3. Sales: number of purchases or transactions you have had for that checkout or campaign
  4. Revenue: revenue earned for that checkout or campaign
  5. Rev./Sale: revenue earned per sale for that checkout or campaign
  6. Conv. Rate: number of sales per visitor multiplied by 100 for that checkout or campaign
  7. Rev./Visitor: revenue earned per visitor for that checkout or campaign